Welcome to Our Blog: The Root of It!
Here we will share our thoughts and ideas regarding business, and how it can (and does) relate to global sustainability. Helping you get to “The Root of It” when it comes to best business (and life) practices. We believe in a collaborative approach to connecting people with the right resources for long-term success.
Please note that all opinions shared are just that. However we will always reference our resources for facts. If you have a particular topic you would like us to cover, please feel free to connect with us any time. Happy Connecting!
The answer is BOTH! One hand feeds the other…or so it should be. Marketing is your brand. Advertising are the tools you use to connect to the world, and let everyone know about your brand. In a world of digital databases and algorithm’s, satellites and drones…you would think marketing and [...]
Sales Got You Down? You aren't the only one...this is a global issue that has even the big guys like Walmart checking their bottomline! In June they announced they are phasing out accepting VISA in Canada due to inflated fees. PC Superstores and Loblaws brands also stopped accepting AMEX due to [...]
Watched another flick that inspired publishing last night...this time a Ben Stiller movie titled While We're Young. He plays an mid-40's hipster (or so he thinks he is) that is in career crisis (creating a documentary) until he meets a younger version of himself...that tries to "school" him in his own [...]
Walt Disney may seem like the ultimate success story when it comes to entrepreneurship but, true to most success…failure wasn’t missed! Recently I had the pleasure of watching a movie called Walt Before Mickey, a bio-pic about Walt Disney’s life before the success of Mickey Mouse. As an entrepreneur and [...]
Boosting your brand is not done overnight! It's a steady, consistent pace that involves tweaking and attention on a regular schedule. In today's marketing mix this means not forgetting about the dreaded last P of the mix - PROMOTION!! Too often we tell ourselves as business owners that we "can't [...]
We believe in a collaborative approach to connecting the right people with the necessary resources for long-term success. Strategic partnerships in your community and industry can help bridge the gap, and increase productivity immediately. In 2015 we had a major concern about our own re-branding needs, and how to move forward [...]